LevelUp – Understanding Business Models – Competition Analysis: Monetization

There is more to evaluating your competitors than analyzing traffic.  You also need to consider how they are making money and what you can learn from their monetization methods.  This information is critical as you start your business so you can start earning money sooner rather than later.

Content

Go to the video so you can see examples of different products and monetization methods.

 

Exercise

Identify how your competitors make money.  List all of the products and monetization methods used by each competitor in your spreadsheet.

Be sure to categorize the way products and monetization methods like you learned about in previous modules.

Products

• Written Content
• Videos
• Images
• Authority Website
• Blog
• E-commerce Website
• Curated Content Website
• Community Website
• Marketplace Website
• Software as a Service (SaaS)
• Apps
• eBooks

Monetization Methods

• Advertising
• Affiliate sales
• Lead Generation
• Sell a digital product
• Sell a physical product
• Subscription
• Donation
• Commission
• Coaching
• Freemium
• CPM
• PPC
• CPA
• Group Buy

Example

Success Checklist

• You have identified one or more product categories for each of your 10 competitors
• You have identified one or more monetization methods for each of your 10 competitors