Today in the NHD Podcast we’re talking with Kotton Grammer about Sales techniques and Local SEO.
Kotton’s story is pretty outstanding: he only started to learn about SEO 10 months ago but yet managed to grow a 6-figure-a-month business in less than 180 days.
In this episode, Kotton shares with us the sales techniques and SEO methods he used to reach such exceptional growth.
Click here For The List of Local SEO Authority Sites
Referenced in the podcast
More on NoHatDigital about Sales Techniques and Local SEO
Podcast with Matt Stack, our in-house Local Expert
Podcast with Steve Vale Lead-Gen and Sales Expert in Non-US Markets
More about Local SEO and Sales Techniques on the Interwebz
How to use Parasite SEO for local SERPs
[mashshare]
Jack says:
This was great.
If Kotton is answering questions I wanted to ask:
1) You start with social media & related platforms before using any PR links — but do you typically use any packages after, or is the rest of your seo typically replicating competitors links? Which I imagine would primarily be local directories, etc.
2) How would you advise an affiliate marketer who knows SEO well, but has never done Local SEO and doesnt have an “SEO company website” to make the transition into Local SEO? I mean it seems pretty straight forward but I dont want to approach a client until I have some proof of concept through experience. You know, you dont exactly want to “test” new grounds when its someones livelihood.
Thanks
Shane O'Connor says:
Great Podcast Greg, good to see Kotton starting to spread his wings outside of the OMG framework.
Was introduced to Kotton Grammer through the OMG programme where he does a lot of teaching tutorials on how he achieved his success, really valuable stuff.
I’ve personally taken a lot of his lessons on board and shared them our forum such as domain authority stacking and using 301’s as the secret sauce. Keep them coming Greg!
Aldin says:
hi guys, great podcast!
I have a question for Kotton: how do you manage all of that yourself? I have just couple small clients and I hardly can manage it all by myself
Fernando Biz says:
Great podcast. Just listened earlly morning before starting the local client acquisition. Very inspiring ideas by kotton. Thank for sharing
Matthew Heffernan says:
Great podcast. Love the idea of giving clients free SEO for X amount of referrals.
Nate SEO Expert says:
This is awesome! I will definitely be using the authority sites to start ranking sites locally! Thank you.
Phil Spinelli says:
Great interview. Kotton has the smarts and common sense.
Sam says:
Same as Aldin… very interested in how you manage all those clients, do the seo, the social, the biz dev, the admin, the book keeping.. all of that – i struggle with 12 clients at circa $12k monthly..?!
Pete says:
I believe he uses Va’s to do a lot of the menial tasks.
Quinton Hamp says:
Incredible line-up of questions. The fact that Kotton replaces 20k of lost business every month WHILE STILL GROWING HIS BUSINESS absolutely blows my mind. Raising the bar, dude!
Matt Hammond says:
Very helpful info – love the $19 ‘foot-in-the-door’ technique and the McDonald’s employee analogy.
Blaine Smitley says:
That was a great interview. Not only was Kotton Grammers info top notch for a beginner like me. But the interviewer asked the right questions.
At first I was a bit shocked to hear Kotton initially state that he doesn’t try to retain his clients. But after he fleshed out his answer I realized that he does retain them. But he retains them not by charging them for monthly maintenance. He does it by reminding them to come back when rankings start to drop, and in the mean time keep sending referrals so that they don’t have to pay to be ranked back up after a drop. This is just genius in my opinion.
Riz says:
A few things I don’t get about the “social fortress” strategy…
1) These accounts are too easy to setup, and it seems like Google would not weigh this very heavily. Why should I gain authority from setting up a fb page that I will never touch?…speaking of which…
2) After setting up all of these client social pages, wouldn’t they just be left in the dust and become inactive? Why would Google reward accounts that have no activity, unless they are unable to detect that?
Matt Stack says:
It would be easy to fix both of those problems, get a few fiverr gigs to write little snippets you can share through facebook and twitter. Then just schedule those out to dripfeed over a long time period in hootsuite.
Tom Buckland says:
Should do another podcast with Kotton talking about his client generation methods, did he say he had 43 and 30 more in the pipeline? That would be a cool podcast going through all of these and not just seo splitting.
David says:
It doesn’t seem credible that he does all the work himself for 143K in billings per month. At that unusually high claim, there’s a burden of proof. He hasn’t even tried to prove it, but has only asserted it. Can someone offer evidence?
Tom "Seattle SEO Guy" says:
Tons of great content in this post. I’m a huge fan of Kotton’s. Great website layout as well – I’m sure it converts like crazy. Can you send him some of these questions above to get some answers on?
Tim says:
Kotton is incredible. Met him in person and he’s just a great overall guy. Very awesome to listen to this podcast. Keep it up buddy.
Matt Woosnam says:
I’ve had the chance to work with Kotton, he is an amazing guy and is a total wealth of knowledge. I’ve suffered some setbacks and he definitely helped me out. If you follow Kotton, you won’t go far wrong.
Moneer says:
So Kotton’s advice is great but I would like to confirm the claim that he has only been doing SEO for 10 months. His LinkedIn and website say that he has been doing SEO for more than 7 years. Any comments?
GregNunan says:
You’d have to ask Cotton direct Moneer. Maybe he meant that he’d only had his agency for 10 months.
Le Mar says:
I like Kotton’s style of teaching. I would like to see what his daily operations are like, how many people he employs, etc. Like someone else said, it’s difficult for someone like myself with less than 10 websites to stay organized.
John says:
I joined OMG after listening to Kotton. He’s the real deal and very generous when sharing his expertise.
Pete says:
Alex Becker has a course called source Phoenix, Kotton does a whole section on local clients within that course, well worth a look.
Ericka says:
You are so cool! I don’t believe I’ve truly read anything
like this before. So great to find another person with some original thoughts on this
subject. Seriously.. thank you for starting this up.
This website is one thing that’s needed on the internet, someone with some originality.