Today our guest on the podcast is Jon Loomer, who runs what is probably the best facebook advertising blog on the interwebz (and by far the most popular, with over 250 000 visitors every month).
In this episode, Jon tells us everything one needs to know when starting with Facebook advertising.
We also had Mike”CRO” Terry, our conversion expert sit in and ask Jon a few questions.
If you’ve ever considered using facebook ads to get more traffic, or are simply looking for new sources of traffic, you will absolutely love this!
Referenced in the podcast
Timeline
02:21 How it all started for Jon
06:10 How to select objectives
07:43 Offers and Special discounts
09:38 Best niches for Facebook Advertising and why you need to nurture your community
14:51 Facebook ads biggest mistakes
19:13 Why it’s wrong to think that facebook is trying to squeeze you out
22:11 Strategies to get your costs down
26:48 How to use the Power Editor
29:53 Facebook recent updates
31:47 Sidebar vs Newsfeed ads
33:49 What “reach” to go after
36:23 CPC vs CPM?
37:13 Targeting “combinations” that work
40:21 Tools
43:20 Can you kill the offer?
