When it comes to business and SEO, I’m a big believer in Pareto’s principle: 80% of the results come from 20% of the work. We call this the 80/20 rule. It helps focus your time on tasks that actually drive results. The purpose of this click through rate optimization process is to quickly increase the […]
The Idea Is Born… Back in mid 2012, I was having some decent success with my niche sites. I had around 3000 in total, with 400 of them generating about $1000 a day in revenue. Definitely a good business by any means, but I could also see the potential for adding a ton of value to the SEO.... 
When I first started publishing content it was pretty simple – assuming you already have an authority site with links. Do keyword research, write great content, and optimize it. Publish it once and it ranks forever. You could basically forget about it and be pretty confident that your rankings would increase over time with the […]
An email. That’s what lead me to the discovery of one of the most powerful ranking factors of all time. And it was right under my nose. How It Started Hayden was chatting with Neil Patel about a technique to boost brand searches. Neil uses instagram ads with a photo of himself holding up a […]